BLOOMBERG
       
     
BOEING
       
     
       
     
       
     
       
     
       
     
       
     
       
     
KOZY SHACK (OGILVY)
       
     
RAGU (OGILVY)
       
     
SHOUT (R/GA)
       
     
BLOOMBERG
       
     
BLOOMBERG

HEAD OF DESIGN & UX

Head of design and UX for the Product Marketing division of Bloomberg Media. Projects include the relaunch of Businessweek and product development for student, core and international consumer acquisitions

BOEING
       
     
BOEING

CREATIVE DIRECTOR & DIRECTOR OF UX

Creative Director and UX lead for Boeing. Worked closely with marketing and editorial teams to create a collaborative campaign to raise awareness for unemployed war veterans. 

       
     
MACY'S FLOWER SHOW

SENIOR INTERACTIVE ART DIRECTOR & DEVELOPER

Worked closely with Creative Director to showcase the extraordinary floral scenes in Macy’s marquee stores in New York, Chicago and San Francisco. Millions of guests filed in during the two-week exhibition as Macy’s stores blossomed with themed events, specialty gardens and more.

       
     
MACY'S MAGIC OF GIVING

SENIOR INTERACTIVE ART DIRECTOR & DEVELOPER

As team lead, worked closely with the design and marketing team to highlight Macy’s many charitable endeavors as well as the many organizations they support.

       
     
MACY'S GREAT AMERICAN ELF ADVENTURE - PART 1

SENIOR INTERACTIVE ART DIRECTOR & DEVELOPER

Worked closely with Creative Director to devise and execute The Great American Elf Adventure, a unique and integrated Facebook campaign, with emphasis on driving traffic and expanding Macy’s fan base. This multi-phase campaign generated huge buzz for the brand and upcoming parade with 25,000 Facebook sessions, 600 submissions and 7,000 votes casted.

       
     
MACY'S GREAT AMERICAN ELF ADVENTURE - PART 2

SENIOR INTERACTIVE ART DIRECTOR & DEVELOPER

Customers were offered a chance to find a limited edition ‘Elf’ dolls hidden in select Macy‘s locations nationwide. Once found the elfs were painted, photographed and submitted to the site for a chance to become the newest balloon in the Macy’s Thanksgiving Parade.

       
     
MACY'S THANKSGIVING DAY PARADE

SENIOR INTERACTIVE ART DIRECTOR & DEVELOPER

Managed and led team for the iconic Macy’s Thanksgiving Day Parade sites. These site were a creative showcase for Macy’s and resulted in a 25% increase in traffic every year.

       
     
DOCKERS (MACY'S)

SENIOR INTERACTIVE ART DIRECTOR & DEVELOPER

Worked closely with Macy’s partners Polo, Tommy Hilfiger and Dockers to create rich, immersive campaigns and experiences.

 

 

KOZY SHACK (OGILVY)
       
     
KOZY SHACK (OGILVY)

INTERACTIVE ART DIRECTOR

As public opinion tipped towards health consciousness, the goal was to redesign and revamp the image of Kozy Shack under a minimal budget and tight time constraints. Site was successfully redesigned to project a lighter, healthier aesthetic on time and within budget.

RAGU (OGILVY)
       
     
RAGU (OGILVY)

INTERACTIVE ART DIRECTOR

The goal of Ragu's 'Feed Our Kids Campaign' was to extend the Ragu brand with a focus on mothers who were the primary shoppers for their households. To orient Ragu in a shifting market that leaned towards healthier food options, designed site for the campaign and revamped the Ragu home page with an emphasis on family and healthy lifestyle.

SHOUT (R/GA)
       
     
SHOUT (R/GA)

INTERACTIVE ART DIRECTOR

Designed sites for Shout, Lowe’s and Avaya campaigns.